How to Start a Backdrop Business (2024) Step-By-Step

If you want to launch a business in the decorative industry, “printing and selling backdrop” might be a perfect idea. You are in the right place.

From birthdays to business conferences, backdrops are the most useful decorative material that transforms ordinary space into an interactive background.

Backdrops are large format background banners used for decorating purposes at parties, functions, events, birthdays, weddings, business marketing, and other celebrations.

Whether you want to print custom backdrops or sell readymade backdrops (as a reseller), there is a demanding market and a profitable industry.

Starting a business requires proper research, the right steps, great planning, and a clear understanding of the business concept, so in this guide, we’ll discuss these steps.

How to start a backdrop business?

backdrop business

1. Understanding the backdrop business

To start the business, research and learn about backdrop design, fabric characteristics, and related info. Develop your creative thinking, about how to design a better backdrop uniquely.

Backdrop business concepts is design, creation, rental, or sale of backdrops. Fabric or vinyl usually used to make those backdrops for events (parties, photo shoots, conferences and trade shows).

Depending on resources, and budget, you can offer various services to your clients.

  • Designing custom backdrop
  • Rental services
  • Selling ready-made products
  • Installations and setup
  • Digital backdrops, etc.

Focusing on different customer needs you can offer desired services.

Develop the necessary skills to design, create, and sell them to the right clients.

  • Design Skills: Graphic design, painting, digital art.
  • Production: Creating high-quality backdrops.
  • Logistics: Transporting, setting up, and taking down backdrops.
  • Marketing: Learn marketing to reach out to target customers.
  • Customer Service: Develop communications skills for best customer experience.

Before getting started decide if will you focus on rentals, sales, or both.

Another consideration is – will you make own production line or outsource the production.

To launch a new startup in this decoration and creative industry, you should know some important steps related to the business.

So, let’s discuss how you can set up a backdrop business, from scratch.

2. Conduct market research

Research the market to gather information about your target audience, competitors, market opportunities, and industry trends, and also identify your potential customers.

  • Identify target market
  • Identify your opportunity
  • Competitive analysis
  • Conduct a SWOT Analysis

Understand your target audience, their needs, and preferences.

SWOT analysis:

The SWOT analysis shows the strengths, weaknesses, opportunities, and threats of a business and helps in formulating strategies to improve the business.

SWOT analysis is also a valuable process to identify competitor’s strengths and weaknesses. However, requires efforts to conduct this analysis.

Identify your target market:

  • Event planners: Organizing weddings, and corporate events.
  • Photographers (newborn photography, family portraits, product photography)
  • Social media influencers (travel, fashion, beauty)
  • Schools (educational backdrops, spirit wear themes)
  • Retail stores (seasonal promotions, product launches)
  • Theater companies: Needing specific settings for performances.
  • Corporate clients: For conferences, trade shows, and media events.
  • Individuals: Hosting personal events like birthdays, and anniversaries.

Choose a backdrop niche:

An important decision is choosing a niche for the backdrop business, you need to research who are your target clients, and their specific needs.

A well-defined niche can help you to stand out from the crowd competition and attract the right customers.

You can target events and parties for creating and selling custom backdrops.

  • Weddings
  • Corporate Events
  • Birthday Parties
  • Graduations
  • Baby Showers
  • Holiday Parties

Focus on the event types, and research current market trends to create backdrops in particular styles, colors, or themes for popularity.

3: Develop a backdrop business plan

Every business needs a plan. This is the roadmap you can set for your business by outlining your goals, strategies, and steps.

Prepare a document after conducting research, summarize the essential steps, that are needed to execute to make the business profitable.

Having a plan creates an important role, so don’t forget the step. Write from basic overviews, requirements, budgets, sales strategies, financial plans, etc.

4. Backdrops Printing Setup

backdrop printing

If you are going to sell readymade backdrop sourcing from other manufacturers/distributors, then you may not need to set up a printing workspace.

You can just start by setting up a storage workspace.

However, if you are looking to start your own production, design, and printing facility, then prepare some basic requirements (suitable spot, material, printing machinery, etc).

Space requirements for:

  • Storage space
  • Printing workspace
  • Design area

To get started with a printing backdrop invest in high-quality equipment, supplies, and printing materials, as well as find a suitable workspace.

Choosing an optimal location for your backdrop printing.

Ideally, it should be easily accessible from the market and have sufficient space for equipment storage and production workflows.

Equipment and supplies needed:

Invest in high-quality equipment, including a camera, lighting, backdrop stands, and materials for creating backdrops (fabric, paint, printing tools, etc.).

Depending on the size of the backdrop, you may need to buy a large wide-format printer. Large-format printers are used for printing vinyl backdrops.

The wide format printer price can be expensive.

So, before investing, research the needs of your target market.


  • Wide-format printer
  • Computer setup
  • Design software (Adobe Photoshop or Illustrator)
  • Cutting and trimming tools
  • Quality camera and lighting equipment
  • Finishing equipment (sewing machine)


  • Backdrop materials (canvas, vinyl, muslin)
  • Inks
  • Cleaning and maintenance supplies
  • Packaging materials
  • Safety equipment
  • Backup ink cartridges and parts

The main material you will need for backdrop making is fabric. You can use any kind of fabric, but a good option is a heavy-duty canvas because it’s durable and resists wrinkling.

  • Muslin: Durable
  • Canvas: Very durable
  • Polyester: Wrinkle-resistant
  • Velvet: Rich texture
  • Vinyl: Durable

5. Choose a Business Structure

Business structure is important for legal and tax purposes.

The most common and simple business entity type is sole proprietorship, it may be suitable for starting a new small-scale business.

Also, you can consider other structures, such as:

  • Sole proprietorship: You are the business (easy, but risky).
  • Partnership: Team effort (sharing profits and risks).
  • LLC: Limited liability protection (more complex than sole proprietorship).
  • Corporation: Big business structure (complex, but raises capital).

Choosing an entity type can help in paying taxes and obtaining licenses. If you want to know more about entity type and practical guidance, then must consult a legal advisor.

Register your business:


When starting your backdrop business, register it with the appropriate government authorities, which comes with a tax identification number. It provides legal facilities such as tax benefits.

Obtain license and permits:

Along with registration, take steps regarding the necessary licenses and permits, depending on business location, size, state, country, and local regulations.

  • General business license,
  • Fire safety inspection,
  • Zoning/home occupation permits

Apply for business insurance:

Having the right type of business insurance can help you protect your assets and employees, as well as cover any legal costs associated with running a backdrop business.

6. Marketing and Sales

Once you are ready to launch your products or services in the market, the step you need to take is developing a marketing plan.

It is not very difficult or expensive, however, may require time, effort, and some funds to connect with the target audience.

Before investing in marketing, understanding the basics is important, for example: about marketing channels (offline or online), target customers, and reach out ideas.

Branding (Name and Logo):

Your backdrop business name, logo, and tagline, are the most important things that can describe your products and company.

Choose a name that is attractive, simple, catchy, memorable, and business-related, this is helpful in marketing, branding, and promotion.

You can search online to find name ideas, next verify them properly, and choose a unique, non-copyrighted, creative, and product-related name, that should reflect your brand.

Name ideas for backdrop:

  • Backdrop Beauties
  • Backdrop Creations
  • Backdrop Haven
  • Backdrop Boutique
  • Backdrop Wonders
  • Creative Backdrops
  • Backdrop Universe
  • Backdrop Envy
  • Backdrop Gallery

Once you decide on a name, register a domain for your website, to make it available online.

Design a professional logo to use in business cards, packaging, and website pages.

Building a website requires domain, hosting, and skills to customize the webpage user user-friendly. You can hire someone for website development, need fees, but it is important.

create a website

Add the essential details about your business in the website:

  • High-quality images
  • Product descriptions
  • Pricing and ordering information
  • Contact information

Not only focus on branding and online presence, but there are also many ideas to follow for a great marketing plan including (social media promotion, collaboration, attending trade shows, promoting locally, and connecting with influencers).


With careful planning, creativity, and dedication start the business with full efforts.

Understand the market, create high-quality products, and implement effective marketing strategies to build your business success.

Stay innovative, provide the best customer service, and continuously find opportunities to grow and expand your service. Hopefully, the guide is helpful, if any doubts comment.

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Frequently Asked Questions (FAQs)

What is a backdrop in marketing?

Backdrops are used in marketing for branding, creating a specific atmosphere, and providing a visual space to clients. Physical display (for events) or virtual background (for online meetings).

What are the types of backdrop?

Backdrops come in fabric, muslin, canvas, paper, vinyl, pop-up, and custom options for various uses.

What is the difference between a backdrop and a banner?

Backdrops are larger and designed to create a setting or atmosphere, while banners are more focused on promotional purposes.

What kind of backdrop is best?

The “best” type of backdrop depends on individual needs and purpose.
Versatile and affordable: Fabric or Muslin
Durable and outdoor: Vinyl
For unique branding: Custom



Sidhanta Bhoi, Editorial Manager and founder of our business idea blog is dedicated to uncovering and sharing innovative market trends. His expertise helps entrepreneurs and professionals stay ahead with fresh, impactful business concepts.

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